課程資訊
課程名稱
國際流通管理
International Distribution Management 
開課學期
104-1 
授課對象
管理學院  國際企業學系  
授課教師
趙義隆 
課號
IB5045 
課程識別碼
724 U4300 
班次
 
學分
全/半年
半年 
必/選修
選修 
上課時間
星期四2,3,4(9:10~12:10) 
上課地點
管二204 
備註
建議先修課程:行銷管理。上課教室:管二204教室。
限學士班三年級以上
總人數上限:30人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/1041IB5045_idm 
課程簡介影片
 
核心能力關聯
核心能力與課程規劃關聯圖
課程大綱
為確保您我的權利,請尊重智慧財產權及不得非法影印
課程概述

This course is my continuous experiment to design and create a course for electronic classroom in the future. Nevertheless, IDM requires a lot of visual comprehension, which challenges the instructor to integrate both digital materials and non-digital ones. Students taking this course share the responsibilities to convert the non-digital parts to all digital style for future course. Of course, people interactions, such as classroom discussion and Q&As, are always critical chemical reactions and can never be replaced by digital media. As a rule of thumb, participants are expected to:
1.participate in discussion and to verify the terminology and concepts in our weekly meetings;
2.organize a study group of 3 students to cover 3 companies in the same types or kinds of retailing and to keep up with the ever changing world in IDM with news update;
3.choose an IDM in-depth topic (e.g., category management, long tail, etc.) to address the recent development of What, Who, Why and How in IDM.
 

課程目標
1) to familiar the MBA students with the concepts and terminology used in IDM.
2) to construct an awareness of momentum underlying the changing patterns of IDM.
3) to build up management skills of IDM in various institutions.
4) to develop a global perspective of IDM for future career.
 
課程要求
1) This is an elective course for those who are interested to develop advanced knowledge and perspectives in IDM. Students with basic training in a) marketing management or b) marketing channel or c) international business are most eligible for this class. The instructor strongly advises students to have at least 2 courses of the above in order to get the best out of this IDM course.
2) Teaching pedagogy includes lectures, class discussion, case studies, guest speech, and site visiting. Certain flexibility is inevitable to get the best results out for each specific session.

 
預期每週課後學習時數
 
Office Hours
每週四 12:30~13:30 
指定閱讀
上課講義-2013IDM-精選輯。 
參考書目
Levy / Weitz (2012), Retailing Management, 8e, McGraw-Hill 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Participation 
10% 
準時上課,回應問題,參與討論,提出即時性的觀察或是新聞分享與看法,並將各組討論重點上傳。 
2. 
Search Work to Share 
10% 
依照課程進度,每次分派1-3位同學,以網路蒐尋方式,提供最新資料,圖檔,或是計算,以作為討論區使用。 
3. 
Topical Report (個人) 期末 
20% 
針對國際流通的重要觀念和主題,撰寫下列內容:1)發展背景,2)主要應用,3)影響意涵,4) 未來發展。本文控制在 word doc 8 頁以內,圖表附錄不限,格式須遵照學術要求。  
4. 
Sector Report (分組) 依進度 
60% 
每組3-4人,共有3次,每次20%,依照進度,針對零售業、流通業、國際議題,每次準備 10-20頁 ppt 備忘稿格式之簡報,在期末時,更新補強3次內容。  
 
課程進度
週次
日期
單元主題
第1週
09/17  Introduction to IDM 
第2週
09/24  Profiling of 業種與業態
and grouping activities 
第3週
10/01  Retailing: FAST FASHION: H 
第4週
10/08  Customer Buying Behavior (B2B/B2C Model 與 Business Model Canvas)
 
第5週
10/15  Field trip to Retailing

 
第6週
10/22  Report #1 -Retailing
Group 1-2-3 and 4
 
第7週
10/29  流通業的五流:主要業者與支援業者  
第8週
11/5  2015 五流之回顧與趨勢 
第9週
11/12  Leading Roles of Facilitators
- 物流業者 
第10週
11/19  Leading Roles of Facilitators
- 資訊業者 
第11週
11/26  Guest speakers: Leading Roles of Facilitators
1. 流通快訊 張政發 社長
2. 和盟電商 林上人 總經理 
第12週
12/03  金流+ preparation for Group Report #2 
第13週
12/10  企業參訪:AMWAY 桃園南崁物流中心,
 
第14週
12/17  Report #2 - supporting industries to retailing (Group 1-2-3 and 4) 
第15週
12/24  零售業的國際化: Drivers, motivations and strategy typology  
第16週
12/31  流通業支援業者的國際化: follow-thy-customer
or lead-thy-customer 
第17週
2016/01/07  National Dominance vs. International Penetration 
第18週
2016/01/14  分組期末報告: Comment and Feedback